“Their centralized warehousing and kitting capabilities fill an important need as our business continues to grow. “HALO will provide the resources necessary to expand our reach with our clients and key prospects and support the expansion of our creative and sourcing capabilities,” said Mounger. HALO’s vast operational capabilities, along with potential business synergies and compatible cultures, made joining forces with the top three firm an attractive proposition, said Sunrise Identity CEO Mitch Mounger, Counselor’s 2018 Distributor Entrepreneur of the Year. Financial terms of the deal between HALO and Sunrise Identity were not disclosed. More details to follow.īellevue, WA-based Sunrise is the second Top 40 distributor that HALO has acquired in less than year, the Sterling, IL-headquartered firm having purchased Caliendo Savio Enterprises (now “CSE Powered by HALO”) in a transaction announced in January. HALO Branded Solutions (asi/356000), the third largest distributor in the promotional products industry by revenue, announced late Thursday that it has acquired fellow Top 40 distributor Sunrise Identity (asi/339206).īreaking News: Top 40 distributor has acquired Top 40 distributor Sunrise CEO Mitch Mounger will continue to helm the company, which will now be know as Sunrise Identity Powered by HALO.
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Private equity-backed HALO has been aggressive in making acquisitions over the last two years. Mitch Mounger, Sunrise CEO, will continue to run the business, which remains based in Bellevue, WA.